Enlightened Marketing Calls for Building Long-Run Consumer Engagement, Loyalty, and Relationships

Multiple Choice

Enlightened marketing calls for building long-run consumer engagement, loyalty, and relationships by continually improving the benefits consumers receive from the firm's market offering. This is related to ________, one of the five sustainable marketing principles.

A) consumer-oriented marketing
B) innovative marketing
C) sense-of-mission marketing
D) societal marketing
E) customer value marketing