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"Doing Good" and "Doing Well" Are Considered a Double Bottom

Question 61

Multiple Choice

"Doing good" and "doing well" are considered a double bottom line of values and profits for many organizations. Profits sometimes suffer as a result. This is one of the challenges of ________ marketing.


A) societal
B) sense-of-mission
C) consumer-oriented
D) customer value
E) innovative

Correct Answer:

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