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Lakeland Inc

Question 99

Multiple Choice

Lakeland Inc. employees get 40 hours paid leave each year to pursue volunteer projects. The company runs a service day that hosts projects in 25 countries, and it supports a nonprofit that brings young people into public service for a year. Lakeland could be most accurately described as practicing ________ marketing.


A) affiliate
B) undifferentiated
C) differentiated
D) innovative
E) sense-of-mission

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