Jeff Barkins Is a Conscientious Marketing Manager

Multiple Choice

Jeff Barkins is a conscientious marketing manager. Sometimes, Jeff and his staff are unclear what decisions to make when faced with moral dilemmas. Jeff and other managers could create broad guidelines that everyone in the organization must follow in the form of a ________.

A) business value statement
B) company mission statement
C) company vision statement
D) corporate marketing ethics policy
E) financial statement