In the BCG Growth-Share Matrix, Question Marks Refer to Products

Multiple Choice

In the BCG growth-share matrix, question marks refer to products or businesses with a ________.

A) low market share in a niche market
B) low market share in a market with high growth prospects
C) greater market share than all their competitors combined in a saturated market
D) high market share in a market with a high growth rate
E) low market share in a market that is set to shrink significantly