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The Boom in Online, Mobile, and Social Media Has Created

Question 72

Multiple Choice

The boom in online, mobile, and social media has created a new set of social and ethical issues for companies. Their greatest concern involves ________.


A) failure to provide value-priced products for online customers
B) protecting the privacy of knowing and unknowing customers
C) providing too many alternative products online which confuses customers
D) rarely following the marketing orientation when devising promotional offers online
E) failing to reach their target customers through online marketing

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