Which of the Following Is True of Competitive Marketing Intelligence

Multiple Choice

Which of the following is true of competitive marketing intelligence?

A) It can predict a firm's future but not the pattern of forces in the market.
B) It cannot be collected from internal sources of a firm such as employees and the sales force.
C) It requires inside information from a competitors' internal database.
D) It can be obtained from information that is available in the public domain.
E) It can be obtained from online databases only through subscription and a fee.