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    Marketing Study Set 1
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    Exam 4: Managing Marketing Information to Gain Customer Insights
  5. Question
    ________ Data Consist of Information Collected for the Specific Purpose
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________ Data Consist of Information Collected for the Specific Purpose

Question 44

Question 44

Multiple Choice

________ data consist of information collected for the specific purpose at hand.


A) Primary
B) Secondary
C) Derived
D) Archival
E) Historical

Correct Answer:

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