Becca Wants to Buy a New Coat

Multiple Choice

Becca wants to buy a new coat. She asks her friends to recommend a store and/or a style of coat. She looks for sale advertisements for coats in newspapers and also visits nearby stores to check if she can find a coat in her budget. In this case, Becca is most likely in the ________ stage of the buyer decision process.

A) product evaluation
B) evaluation of alternatives
C) need recognition
D) information search
E) purchase decision