Fred's Faith in Asics, His Favorite Brand of Running Shoes

Multiple Choice

Fred's faith in Asics, his favorite brand of running shoes, makes him consider other offerings introduced by Asics. Fred is not a risk-taker, and he tends to evaluate each new product carefully before adopting it. Fred is an opinion leader in his social networking community and best described as a(n) ________.

A) lagging adopter
B) innovator
C) early adopter
D) early mainstream adopter
E) late mainstream adopter