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    Marketing Study Set 1
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    Exam 5: Understanding Consumer and Business Buyer Behavior
  5. Question
    In the Context of the Business Buying Decision Process, What
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In the Context of the Business Buying Decision Process, What

Question 57

Question 57

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In the context of the business buying decision process, what is a buying center? Explain why it presents a major marketing challenge.

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The buying center is the decision-making...

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