Gulf Coast, a Wholesale Shrimp Distributor, Groups Its Customers by Regions

Multiple Choice

Gulf Coast, a wholesale shrimp distributor, groups its customers by regions in the United States, such as Midwest, Northeast, and Southwest. For each region, Gulf Coast tailors a different set of advertisements and promotions. The supplier is segmenting its market according to ________.

A) behavioral factors
B) personality characteristics
C) geographic location
D) benefits sought
E) demographics