Multiple Choice
When a company interacts one-on-one with large numbers of customers to create customer-unique value by designing products and services tailor-made to individual needs, it is engaging in ________.
A) concentrated marketing
B) mass marketing
C) mass customization
D) differentiated marketing
E) local marketing
Correct Answer:
Verified
Correct Answer:
Verified
Q14: Describe the different types of value propositions
Q15: The practice of tailoring products and marketing
Q16: _ segmentation factors divide buyers into different
Q17: Delta, an American video game manufacturer, targets
Q18: Household Storez, a local retail store, claims
Q20: A market segment with powerful suppliers controlling
Q21: Market segments that can be effectively reached
Q22: Demographic factors are the most popular bases
Q23: New communications technologies like satellite TV and
Q24: A segment is more attractive if it