Multiple Choice
Non-Dairy Delight, a manufacturer of soy milk, attracts new customers by adding cinnamon, pumpkin, and vanilla flavors to its traditional product. In this case, the company has developed its brand with ________.
A) brand extensions
B) line extensions
C) multibranding
D) new product lines
E) co-branding
Correct Answer:
Verified
Correct Answer:
Verified
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Q46: Differentiate between line extensions and brand extensions.
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Q52: _ occurs when two established brand names
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