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    Marketing Study Set 1
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    Exam 8: New Product Development and Product Life-Cycle Strategies
  5. Question
    The New Product Development Process Usually Starts with ________
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The New Product Development Process Usually Starts with ________

Question 38

Question 38

Multiple Choice

The new product development process usually starts with ________.


A) idea screening
B) idea generation
C) concept development
D) concept testing
E) market strategy development

Correct Answer:

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