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The Dairy Bar, a National Soft-Service Ice Cream Retailer, Buys

Question 19

Multiple Choice

The Dairy Bar, a national soft-service ice cream retailer, buys cones from Cones & More. Cones & More is an important resource for marketplace information. They're considered a(n) ________ source of new product ideas for the Dairy Bar.


A) entrepreneurial
B) competitive
C) external
D) internal
E) intrapreuneurial

Correct Answer:

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