Evans and Hills, a Beverages Manufacturing Company, Has Developed a New

Multiple Choice

Evans and Hills, a beverages manufacturing company, has developed a new line of specialty teas and is seeking regular input from the test marketing process. To facilitate this process, the firm uses BuyerScan, a software that generates store-by-store, week-by-week reports on the actual sales of tested products and the impact of in-store and in-home marketing efforts. Which of the following approaches does this scenario illustrate?

A) standard test markets
B) inventory tracking
C) controlled test markets
D) simulated test markets
E) direct commercialization