Multiple Choice
Electronics International has experienced a significant decline in sales for SweetTunes, its MP3 player, during the past two years. In response, the company has reduced its advertising and sales expenditures for SweetTunes in an attempt to improve short-run profits. Which term best describes Electronics International's strategy for SweetTunes?
A) sales outsourcing
B) product modification
C) industry repositioning
D) product harvesting
E) marketing mix modification
Correct Answer:
Verified
Correct Answer:
Verified
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