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    Marketing Study Set 1
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    Exam 9: Pricing: Understanding and Capturing Customer Value
  5. Question
    ________ Prices Are Carried in Buyers' Minds and Used When
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________ Prices Are Carried in Buyers' Minds and Used When

Question 31

Question 31

Multiple Choice

________ prices are carried in buyers' minds and used when looking at a given product.


A) Captive-product
B) Reference
C) Promotional
D) Geographical
E) Dynamic

Correct Answer:

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