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    Exam 1: Defining Marketing for the 21st Century
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    When Consumers Share a Strong Need That Cannot Be Satisfied
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When Consumers Share a Strong Need That Cannot Be Satisfied

Question 11

Question 11

Multiple Choice

When consumers share a strong need that cannot be satisfied by an existing product, it is called ________.


A) negative demand
B) latent demand
C) declining demand
D) irregular demand
E) nonexistent demand

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