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In Response to Threats from Such Companies as AOL, Amazon

Question 116

Multiple Choice

In response to threats from such companies as AOL, Amazon.com, Yahoo!, eBay, E*TRADE, and dozens of others, established manufacturers and retailers became "brick-and-click" oriented by adding online services to their existing offerings. This process is known as ________.


A) reintermediation
B) disintermediation
C) retail transformation
D) e-collaboration
E) new-market synchronization

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