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    Marketing Management Study Set 7
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    Exam 1: Defining Marketing for the New Realities
  5. Question
    The Selling Concept Holds That Consumers Will Favor Those Products
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The Selling Concept Holds That Consumers Will Favor Those Products

Question 116

Question 116

True/False

The selling concept holds that consumers will favor those products that offer the most quality, performance, or innovative features.

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