Multiple Choice
If Microsoft announces plans for a new-product development, smaller firms may choose to concentrate their development efforts in other directions to avoid head-to-head competition. In this example, Microsoft is employing a ________ strategy.
A) preemptive defense
B) counteroffensive defense
C) mobile defense
D) flank defense
E) contraction defense
Correct Answer:

Verified
Correct Answer:
Verified
Q23: If your company, which is a market
Q27: During the maturity stage of a product
Q30: An alternative to being a market follower
Q32: When a firm looks for new users
Q33: As a market follower, the _ may
Q33: In 2006, Sara Lee spun off products
Q35: As a market-follower strategy, an adapter takes
Q77: Describe frontal attack as a general market-challenger
Q141: Explain how luxury brands can benefit during
Q154: As a market-follower strategy, an imitator duplicates