Redo Is a Market Follower in the Wristwatch Industry

Multiple Choice

Redo is a market follower in the wristwatch industry. After noticing a shortfall in the market leader's product, Redo improves its product to suit consumer needs and becomes a challenger for the market leader. This is an example of ________.

A) counterfeiter
B) cloner
C) imitator
D) adapter
E) innovator