Marketers Must See Themselves as Benefit Providers

Multiple Choice

Marketers must see themselves as benefit providers. For example, when a shopper purchases new shoes, he/she expects the shoes to cover his/her feet and allow him/her to walk unobstructed. This is an example of what level in the consumer-value hierarchy?

A) pure tangible good
B) basic product
C) augmented product
D) potential product
E) generic product