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    Marketing Management Study Set 1
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    Exam 12: Setting Product Strategy
  5. Question
    ________ Is the Level at Which the Product's Primary Characteristics
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________ Is the Level at Which the Product's Primary Characteristics

Question 19

Question 19

Multiple Choice

________ is the level at which the product's primary characteristics operate.


A) Design
B) Conformance quality
C) Reparability
D) Performance quality
E) Durability

Correct Answer:

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