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    Marketing Management Study Set 1
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    Exam 12: Setting Product Strategy
  5. Question
    ________ Is a Measure of the Probability That a Product
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________ Is a Measure of the Probability That a Product

Question 103

Question 103

Multiple Choice

________ is a measure of the probability that a product will not malfunction or fail within a specified time period.


A) Reparability
B) Durability
C) Reliability
D) Specialty
E) Compatibility

Correct Answer:

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