In Increasingly Fast-Paced Markets, Price and Technology Are Not Enough

Multiple Choice

In increasingly fast-paced markets, price and technology are not enough. ________ is the factor that will often give a company its competitive edge and is defined as the totality of features that affect how a product looks, feels, and functions in terms of customer requirements.

A) Conformance
B) Design
C) Performance
D) Reliability
E) Style