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    Marketing Management Study Set 7
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    Exam 13: Setting Product Strategy
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    Many Sellers Offer Either General or Specific Guarantees
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Many Sellers Offer Either General or Specific Guarantees

Question 131

Question 131

Multiple Choice

Many sellers offer either general or specific guarantees. Guarantees reduce the buyer's ________ risk.


A) actual
B) perceived
C) real
D) implied
E) stated

Correct Answer:

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