RX Corp Is a Large Manufacturer of Electronic Goods and Sells

Multiple Choice

RX Corp. is a large manufacturer of electronic goods and sells its products through distributors and retailers. In order to keep pace with the growing use of the Internet, the company decides to start selling online. The company faces stiff opposition from its retailers as they believe that this will significantly reduce their profits. The company attempts to eliminate this resistance by offering its retailers commissions for processing and delivering orders received via the Web. This is an example of which of the following conflict resolution strategies?

A) dual compensation
B) joint membership
C) arbitration
D) co-option
E) strategic pricing