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    Marketing Management Study Set 7
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    Exam 18: Managing Retailing, Wholesaling, and Logistics
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    The Lower Price of Generics Is Made Possible by Lower-Cost
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The Lower Price of Generics Is Made Possible by Lower-Cost

Question 53

Question 53

True/False

The lower price of generics is made possible by lower-cost labeling and packaging and minimal advertising, and sometimes lower-quality ingredients.

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