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    Marketing Management Study Set 1
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    Exam 17: Designing and Managing Integrated Marketing Communications
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    ________ Is One of the Sources of a Spokesperson's Credibility
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________ Is One of the Sources of a Spokesperson's Credibility

Question 70

Question 70

Multiple Choice

________ is one of the sources of a spokesperson's credibility that refers to the specialized knowledge that he or she possesses to claim.


A) Trustworthiness
B) Expertise
C) Acquaintance
D) Likability
E) Professionalism

Correct Answer:

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