True/False
If the messages are too discrepant, audiences will counterargue and disbelieve them.
Correct Answer:

Verified
Correct Answer:
Verified
Related Questions
Q32: Marketers can set communications objectives at any
Q48: The percentage-of-sales budgeting method encourages management to
Q49: Fear appeals work best when they are
Q49: The affordable method accounts for the role
Q52: Derek is working on promoting his company's
Q59: Celebrities are likely to be effective when
Q68: The less the sender's field of experience
Q87: A(n) _ appeal is a creative strategy
Q91: Two-step communication suggests that mass communicators should
Q136: _ refers to a planning process designed