You Are the New Vice President in Charge of Advertising

Multiple Choice

You are the new vice president in charge of advertising at Taco Bell. In your upcoming advertising campaign, you plan to degrade the fast food competitor whose product is the closest substitute for Taco Bell's tacos. That would be the fast food chain whose cross elasticity of demand with your tacos is equal to

A) negative 2.11.
B) negative 1.75.
C) positive 1.55.
D) positive 1.00.