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    Marketing Management Study Set 1
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    Exam 19: Managing Personal Communications: Direct and Interactive Marketing, Word of Mouth, and Personal Selling
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    ________ Marketing Generates Excitement, Creates Publicity, and Conveys New Relevant
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________ Marketing Generates Excitement, Creates Publicity, and Conveys New Relevant

Question 70

Question 70

Multiple Choice

________ marketing generates excitement, creates publicity, and conveys new relevant brand-related information through unexpected or even outrageous means.


A) Live-in
B) Buzz
C) Viral
D) Guerrilla
E) Experimental

Correct Answer:

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