A2Z Inc Is a Producer of a Wide Variety of Consumer

Multiple Choice

A2Z Inc. is a producer of a wide variety of consumer goods in Brazil. It has successfully captured a huge share of the domestic market and has been able to create a very strong brand. It is now considering a foray into foreign markets. Its board of directors decide to first try out some of its products in the neighboring country of Argentina. A2Z plans to eventually expand its presence in other countries, after they analyze the impact of their entry into the Argentine market. A2Z Inc. is following a ________.

A) born global approach
B) waterfall approach
C) sprinkler approach
D) franchisee approach
E) shotgun approach