Multiple Choice
Finnish cellular phone giant Nokia customized its 6100 series mobile phone for every major market in which it is present. In Asia, for example, the series came with higher ring volume so that it could be heard on the crowded Asian streets. This is an example of ________.
A) straight extension
B) forward invention
C) regional version
D) city version
E) country version
Correct Answer:
Verified
Correct Answer:
Verified
Q76: The ultimate form of foreign investment is
Q77: Discuss three advantages of standardizing the marketing
Q78: In an attempt to tailor its products
Q79: Straight extension of the product means introducing
Q80: As a result of the ad campaigns
Q82: Communication adaptation occurs when companies change marketing
Q83: Services represent the fastest-growing sector of the
Q84: A market survey by LG revealed that
Q85: What are the various risks that a
Q86: The first task of the internationalization process