Multiple Choice
Ajax Corp. is a multinational group that manufactures medical equipment and a variety of household electrical appliances. Kevin O'Brien is the head of the SBU that produces and markets medical equipment globally. The company's operating units appear to be a(n) ________.
A) internal subsidiary
B) geographical organization
C) world product group
D) export department
E) regional headquarters
Correct Answer:

Verified
Correct Answer:
Verified
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