True/False
When forces for both global integration and national responsiveness prevail to some extent, a "global" strategy that standardizes certain elements and localizes other elements can be the way to go.
Correct Answer:

Verified
Correct Answer:
Verified
Related Questions
Q25: How do multinationals try to prevent gray
Q26: Companies typically start their international foray with
Q27: Existence of gray markets lead to which
Q28: A company that has the regional vice
Q35: Companies can manage their international marketing activities
Q42: A global firm is a firm that
Q81: Finnish cellular phone giant Nokia customized its
Q82: Communication adaptation occurs when companies change marketing
Q97: Define psychic proximity and explain why it
Q134: Nash & Associates is a firm that