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    Marketing Management Study Set 1
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    Exam 22: Managing a Holistic Marketing Organization for the Long Run
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    Appointing Teams to Manage Customer-Value-Building Processes and Break Down Walls
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Appointing Teams to Manage Customer-Value-Building Processes and Break Down Walls

Question 3

Question 3

Multiple Choice

Appointing teams to manage customer-value-building processes and break down walls between departments is part of which of the following business practices?


A) reengineering
B) outsourcing
C) benchmarking
D) supplier partnering
E) customer partnering

Correct Answer:

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