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2Wheels Conducts Exhaustive Customer Surveys to Discover Customer Preferences and Attitudes

Question 73

Multiple Choice

2Wheels conducts exhaustive customer surveys to discover customer preferences and attitudes towards the brand. Sally uses cluster analysis to classify the data and help the company determine the trends in the information. Sally is using the technique of ________.


A) data management
B) data marketing
C) data governance
D) data accumulation
E) data mining

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