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    Marketing Management Study Set 7
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    Exam 5: Creating Long-Term Loyalty Relationships
  5. Question
    Loyalty Is a Person's Feelings of Pleasure or Disappointment That
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Loyalty Is a Person's Feelings of Pleasure or Disappointment That

Question 81

Question 81

True/False

Loyalty is a person's feelings of pleasure or disappointment that result from comparing a product's perceived performance to expectations.

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