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IKEA Has Achieved Global Recognition by Offering Consumers Leading-Edge Scandinavian

Question 74

Multiple Choice

IKEA has achieved global recognition by offering consumers leading-edge Scandinavian furniture at affordable prices. IKEA is delivering value to consumers who are ________.


A) money constrained
B) time constrained
C) brand constrained
D) value constrained
E) self-concept constrained

Correct Answer:

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