Multiple Choice
Aromas Inc., introduced a new line of shower gels. To analyze consumer reaction, the company interviewed people who bought them. When Sarah was asked why she had chosen the new shower gel, she said she bought it because a friend recommended it. Sarah is at which level of the brand dynamics pyramid?
A) presence
B) bonding
C) relevance
D) performance
E) advantage
Correct Answer:
Verified
Correct Answer:
Verified
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