Multiple Choice
If a consumer, trying to decide between alternatives, believes that a particular brand delivers acceptable product performance and can be short listed, she is in the ________ level of the brand dynamics pyramid.
A) presence
B) relevance
C) performance
D) advantage
E) bonding
Correct Answer:
Verified
Correct Answer:
Verified
Related Questions
Q3: The decision as to how to brand
Q8: The introduction of diet coke by the
Q10: According to the brand asset valuator model,
Q11: According to the BRANDZ model of brand
Q22: Brand equity can be built by linking
Q28: Describe the meaning and function of a
Q95: If consumers can easily recall and recognize
Q102: The indirect approach to assessing brand equity
Q113: What is positive customer-based brand equity?
Q147: Two advantages of _ are that they