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    Marketing Management Study Set 1
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    Exam 9: Creating Brand Equity
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    Which of the Following Levels of the Brand Dynamics Pyramid
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Which of the Following Levels of the Brand Dynamics Pyramid

Question 143

Question 143

Multiple Choice

Which of the following levels of the brand dynamics pyramid pertains to consumer's needs?


A) advantage
B) relevance
C) bonding
D) performance
E) presence

Correct Answer:

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