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    Marketing Management Study Set 1
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    Exam 9: Creating Brand Equity
  5. Question
    ________ Are Devices That Can Be Trademarked and Serve to Identify
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________ Are Devices That Can Be Trademarked and Serve to Identify

Question 106

Question 106

Multiple Choice

________ are devices that can be trademarked and serve to identify and differentiate the brand.


A) Brand elements
B) Brand value propositions
C) Brand perceptions
D) Brand images
E) Brand extensions

Correct Answer:

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