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    Exam 11: Creating Brand Equity
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    A ________ Consists of All Products - Original as Well
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A ________ Consists of All Products - Original as Well

Question 34

Question 34

Multiple Choice

A ________ consists of all products - original as well as line and category extensions - sold under a particular brand.


A) brand line
B) co-brand
C) generic brand
D) licensed product
E) subbrand

Correct Answer:

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