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    Principles of Marketing Study Set 4
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    Exam 9: New Product Development and Product Life-Cycle Strategies
  5. Question
    Which of the Following Is an Internal Source for New
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Which of the Following Is an Internal Source for New

Question 122

Question 122

Multiple Choice

Which of the following is an internal source for new product ideas?


A) competitors
B) company executives
C) marketing research firms
D) trade magazines
E) government agencies

Correct Answer:

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