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    Business
  3. Study Set
    Principles of Marketing
  4. Exam
    Exam 9: Developing New Products and Managing the Product Life Cycle
  5. Question
    Which Stage in the PLC Normally Lasts Longest and Poses
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Which Stage in the PLC Normally Lasts Longest and Poses

Question 28

Question 28

Multiple Choice

Which stage in the PLC normally lasts longest and poses strong challenges to marketing managers?


A) growth
B) decline
C) maturity
D) introduction
E) adoption

Correct Answer:

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